Are you bringing a web or mobile app to the market? You must think about marketing! At Appeni, we have adopted a Cost Per Acquisition (CPA) model which means you will only pay for each specified acquisition.

With more than 1.5 million apps in the Apple App Store and the Google’s Play Store, Appeni will help you do marketing research, find out what your users really want, and plan the resources and time needed for the development of your app using a variety of inbound marketing strategies such as SEO, Social Media Marketing & ASO.

Search Engine Optimization (SEO)

Search engine algorithms change regularly and we take pride in our ability to be aware of latest developments in Search Engine Optimization. At Appeni, we apply new developments into our SEO strategies through our:

  • In-depth SEO Labs and Diagnostics
  • Prioritization of quality link building
  • Accurate and extensive keyword research.
  • Internal and external link analysis
  • Content generation and optimization
  • Inbound marketing tracking and optimization
  • Reporting
  • Our protocol keeps track of all links, keyword phrases, and updates on the website periodically submitting and requesting spiders to index the pages.

    Our team regularly attends major search engine marketing workshops, events, and internal research and development activities to continually increase and keep up-to-date with current SEO practices. Using our innovative methods, our engineers are often able to get the latest updates even before they are launched.

    Social Media Marketing

    When it comes to Social Media Advertising, the first step is to analyze your company, the type of industry you have, the niche you aim for, your performance and your competition. This gives us all the information we need to create a social media strategy that is well founded. We take into account how users engage with the platforms and the specific demographics to help you build your brand.

    Social Media Strategy and Execution:

    We like to implement Social Media through an open communication community. Building platforms that are accessible to the audience, and that facilitate building a strong relationship with them is of utmost importance. Social media is an important tool when engaging clients, prospects and fans. This tool is a rapid growing market venue that brings opportunities to optimize existing marketing and branding efforts through a social component that will surely bring revenue to your company.

    Through Social Media Marketing you will be able serve your current customers and obtain new ones. This will help you develop your brand to an extent that will open the floodgates of traffic to your website resulting in more sales and visibility for your business and product. We offer scalable digital marketing and consulting social media packages to suit the needs of companies every size.

    App Store Optimization (ASO)

    We like to commit in fully optimizing the applications we develop because they will get a higher chance to be downloaded. If you choose to optimize your app, it will rank higher in an app store’s search results, giving it more visibility, bringing more traffic to your app’s page and, as a result, giving you a bigger chance to obtain new customers.

    According to Forrester, 63% apps are discovered through app store searches. This explains the importance of using App Store Optimization to give your app a higher rank in the app store.

    The first step to App Store Optimization is to view our costumer’s company holistically. We take into account every detail to get a complete grasp of your customers, what they expect to find in your app and other details that will enhance your application: the title, common keywords for the type of app you want to develop, ratings and reviews.

    The application development industry is growing at a fast pace. Companies today understand the importance of giving their business visibility in the web and develop platforms for their users to interact with their brands at all times. The competition is tough, but you can rest assured we will provide you with all the marketing strategies that will help your brand stand out.

    Our design team is full of creative ideas that they will execute to support your marketing campaigns. They will bring together everything that is required for success: a strong brand with a clear content that can be strategically advertised through different channels. Appeni will give your application visibility and incite your target audience to download it by delivering a compelling campaign.

    To study your app, we gather relevant information such as age, race, gender, income, mobility, home ownership, location, employment status, and level of education to analyze it and present relevant demographics for your business and market and to develop marketing strategies that will be effective to attract your target audience.